Celebrate Summer—and Get Ahead for Fall: Smart Merchandise Strategies for Enterprise Brands

As fireworks light up the sky and we gather to celebrate independence, there’s something energizing about this time of year. Summer is a season of connection, appreciation, and looking forward.

For many enterprise organizations, this is also the perfect moment to plan ahead for end-of-summer events, fall campaigns, and even holiday gifting.

At IDX Brands, we help companies like yours bring their brands to life with thoughtful, fully customized merchandise that makes every interaction more memorable—and more impactful.

Why Now is the Time to Start Planning

Here are three reasons your future self will thank you for locking in your projects early:

  1. Beat the Rush
    Late summer and early fall are some of the busiest times of the year for branded merchandise. Getting ahead now ensures you have your pick of premium items and no surprises around availability.
  2. Amplify Your Q3 and Q4 Strategy
    Whether you’re onboarding new employees, attending tradeshows, or showing appreciation to your clients, branded merchandise reinforces your brand at every touchpoint.
  3. Create a Seamless Experience
    When you plan early, you have time to collaborate on design details, kit assembly, and fulfillment—so your final product feels polished and intentional.

Trending Merchandise Ideas for Late Summer and Fall

If you’re not sure where to start, here are some of the most popular branded products our enterprise clients are choosing right now:

  • Premium Drinkware – Custom tumblers, growlers, and insulated bottles that keep drinks cold and your logo front and center
  • Tech Essentials – Power banks, wireless chargers, and 3-in-1 cables employees and clients use every day
  • Apparel They’ll Actually Wear – Lightweight jackets, branded hoodies, or performance polos perfect for transitional weather
  • Desk Kits & Work Essentials – Beautifully packaged notebooks, pens, and organizers that keep your brand on their workspace
  • On-the-Go Gear – Branded backpacks, cooler bags, or travel kits to support busy teams

To celebrate the season—and thank you for planning ahead—IDX is offering two limited-time incentives as our way of helping you stretch your budget further and build momentum that lasts into the holidays.

How Branded Merchandise Drives Engagement

Still wondering if custom merchandise is worth the investment? Here’s what the research says:

  • 83% of people say they are more likely to do business with a brand after receiving a promotional product.
  • 79% keep promotional items for more than a year, providing lasting exposure.
  • Branded gifts can increase employee retention and loyalty, especially when integrated into recognition programs or milestone celebrations.

When thoughtfully selected and beautifully packaged, merchandise doesn’t just promote your brand—it tells a story about your values, culture, and commitment to quality.

Make This Your Most Impactful Season Yet

Whether you’re planning late summer celebrations, preparing for fall events, or getting a head start on holiday gifting, our team at IDX Brands is ready to help you design something remarkable.

From concept to delivery, we’ll guide you every step of the way—so you can focus on building relationships and growing your business.

Celebrate freedom, connection, and the power of your brand this season. Ready to get started?


Schedule a Consult or View Sample Bundles today and lock in your exclusive savings.

IDX also created a high-end onboarding kit for new employees with top-tier items and a custom box design. Within a few days of accepting an offer to join the Pond team, a new employee receives a surprise box in the mail with company swag to start their experience off on the right foot. 

IDX managed the logistics, kitting, and inventory of swag. We worked with Pond to implement custom workflows that triggered the automation of putting together a welcome kit and shipping it to the new employee as soon as an offer letter had been signed. This process made it more efficient for the Human Resource and Talent department to ensure each new hire was welcomed onto the team with company swag that made for an exciting new start at Pond. 

To ensure each employee always had new swag to add to their collection, IDX utilized the online store to enable each employee to choose from a range of products such as a branded polo, vest, or bag. We worked with Pond to set up an online gift card workflow through the company store that would allow them to offer each of their 650 employees a $100 gift card to use online. 

With this incentive, Pond saw a 92% adoption rate among their workforce.

Furthermore, as part of the online store solution, IDX has helped create a pop-up shop for the holidays, where each team within Pond can select client gifts from a curated selection. After the selection is made, IDX ships the gifts for them to each client personalized with a handwritten note that matches their brand voice.

The custom kitting, branded swag, and custom online store has enhanced the overall new hire experience, eliminating the hassle of manually kitting and shipping the branded goods for their employees and their clients – saving both time and money. This integration with Pond HR processes streamlined the creation of onboarding boxes, further revitalizing Pond employee-based initiatives.

Let’s take your company to the next level.

With exceptional quality and expert strategy, branded goods can elevate your whole business. We’d love to talk to you about creating the right solutions for your needs.

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