IDX Unveils New Brand Identity to Reflect Expanded Service Offerings, Emphasizing Meaningful Brand Experiences

[Lakeland, Florida] — IDX, a leader in branded goods and promotional products, has launched a rebranding initiative that reflects its expanded service offerings and commitment to delivering meaningful, impactful brand experiences. As a full-service partner, IDX is dedicated to helping organizations streamline their branded goods management and amplify their brand messages across every touchpoint. Through its comprehensive suite of services—including a centralized online company store solution—IDX empowers organizations to efficiently manage, order, and distribute corporate swag, creating an aligned brand experience for employees and clients alike.

“This rebrand isn’t just a new look for us; it’s a reflection of our dedication to making branded goods a true storytelling vehicle. Every piece we create has purpose, value, and heart behind it,” said CEO, Ryan DelliVeniri.  “In a crowded market, brands need more than visibility; they need to create lasting connections that deliver results. At IDX Brands, we’re blending innovative technology with our signature personal touch to help our clients build those meaningful moments.”

IDX’ rebrand is built on its mission, “Make it Meaningful,” reflecting its dedication to being more than a provider of promotional goods. IDX listens carefully to clients’ unique goals and delivers tailored solutions that address each organization’s challenges. From in-house production to fulfillment, IDX manages every stage of the process, making branded goods a true extension of the brand’s story.

The online company store solution offered by IDX serves as a reliable, centralized hub for clients to manage branded goods and corporate swag distribution, enabling:

  • Simplified Processes: IDX takes on production, inventory, and fulfillment, reducing complexities for clients and allowing them to focus on what matters most.
  • Efficient Ordering and Brand Consistency: With a customizable platform, organizations can ensure brand cohesion across departments and offices, while making branded items easily accessible for employees.
  • Swag with Purpose: Everything IDX produces is backed by strategic insight and decades of experience, ensuring that branded items resonate with audiences and reflect each brand’s values.

Our Mission

IDX Brands strives to be an essential partner for clients by creating branded products that not only look good but also solve real problems, drive engagement, and create lasting connections. Through innovative technology and a commitment to high-quality production, IDX is redefining how organizations use branded goods to make every interaction count.

IDX  invites companies across industries to explore how their online company store solution, along with expanded branded services, can support seamless internal operations and memorable brand experiences. To learn more, visit www.IDXBrands.com

About IDX

IDX is a premier provider of branded goods and promotional products, offering a full range of services including design, production, inventory management, fulfillment, and company store solutions. IDX believes that branded items should do more than showcase logos—they should solve problems, tell stories, and create connections.

If you’re looking to create memorable experiences for your stakeholders explore IDX’s full service offerings today.

IDX also created a high-end onboarding kit for new employees with top-tier items and a custom box design. Within a few days of accepting an offer to join the Pond team, a new employee receives a surprise box in the mail with company swag to start their experience off on the right foot. 

IDX managed the logistics, kitting, and inventory of swag. We worked with Pond to implement custom workflows that triggered the automation of putting together a welcome kit and shipping it to the new employee as soon as an offer letter had been signed. This process made it more efficient for the Human Resource and Talent department to ensure each new hire was welcomed onto the team with company swag that made for an exciting new start at Pond. 

To ensure each employee always had new swag to add to their collection, IDX utilized the online store to enable each employee to choose from a range of products such as a branded polo, vest, or bag. We worked with Pond to set up an online gift card workflow through the company store that would allow them to offer each of their 650 employees a $100 gift card to use online. 

With this incentive, Pond saw a 92% adoption rate among their workforce.

Furthermore, as part of the online store solution, IDX has helped create a pop-up shop for the holidays, where each team within Pond can select client gifts from a curated selection. After the selection is made, IDX ships the gifts for them to each client personalized with a handwritten note that matches their brand voice.

The custom kitting, branded swag, and custom online store has enhanced the overall new hire experience, eliminating the hassle of manually kitting and shipping the branded goods for their employees and their clients – saving both time and money. This integration with Pond HR processes streamlined the creation of onboarding boxes, further revitalizing Pond employee-based initiatives.

Let’s take your company to the next level.

With exceptional quality and expert strategy, branded goods can elevate your whole business. We’d love to talk to you about creating the right solutions for your needs.